Website Design - GPB Partners

A professional marketing website for this long-established firm in Taree. 

The Taree Aquatic Powerboat Club Homepage - a sample of the website design. 

The Taree Aquatic Powerboat Club Homepage - a sample of the website design. 

Project Overview

Project Type:
Website Design & Build

Client:
GPB Partners (Taree, NSW)


Requirements

Brief:
This required the website design to reflect their values of integrity & professionalism, with a modern aesthetic whilst also acknowledging their history in the area. The result was clean, uncluttered design that focussed on the service providers themselves. This approach served to reduce the typically cold feeling associated with financial services, instead promoting the people behind the brand and allowing the visitor to connect with the team.

How did we innovate?
We reorganised the content from the previous design, developing an information storage and search system that was much more user-orientated. The previous website also suffered from cluttered menus and confusing customer flows; by revising the site's CTAs (Calls-To-Action), a clear path to conversion was established.

Inclusions:

  • Website Design & Build
  • Copywriting
  • Content Management System (CMS)
  • Client Website Handbook

Links


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